For a few years we have followed Lester Janssen, the prodigal son of Wim van der Kaaij. Who was the most successful bicycle frame builder of the Netherlands with 63 world Championships on his bikes. Lester was portrayed, taking over 80 years of Dutch cycling heritage with the RIH brand. Images were used for different blogs and social media outlets that were interested in Lester’s exploits. Lester has since parted ways with the RIH brand, to create his own bespoke cycling brand Lester Cycles.